Why is eye cream important?
An under eye cream is meant to address some of the following problems: Reduce the appearance of under eye circles. Reduce puffiness beneath the eye. Restore the elasticity to the skin around the eyes. Minimize wrinkles, crow's feet and fine lines around the eyes.
While most recommend beginning an eye treatment regime after 30, beginning in your 20’s is a good idea. Fine lines around the eye area comes from the skin reducing the amount of collagen it usually produces because of aging skin, but fine line also can develop because of sun damage.